Presenter: Professor Oscar Cacho from the University of New England
Date: 3 May 2012 - Queensland Branch meeting
The presentation used by Oscar in his talk can be downloaded here.
The Role of Consumers in the Asian-Pacific Century: A Survey of Agricultural Marketing Issues
Presenter: David L. Ortega, PhD Candidate, Purdue University, USA, a visiting scholar in the Department of
Agriculture and Food Sciences at UQ
Date: 25 May 2012 - Queensland Branch meeting
Although the American food supply comes primarily from domestic sources, the share of imported foods has shown steady growth over the past decade. In recent years, Asia has emerged as an important supplier of food imports into the United States. In 2009, approximately 23% of the aquaculture imports originated in China and 16% were sourced from Thailand. This increasing share of imported food in the U.S., coupled with highly publicized incidents of food contamination and adulteration in Asia, particularly in China, is posing new challenges for consumers and food safety regulators. Information regarding consumer preferences and demand for verification of credence attribute claims and country of origin is needed in order to better address emerging problems associated with imported food products. This talk will focus on a series of research papers conducted on Chinese and American consumer preferences with regards to food safety, sustainability, and attributes of production processes for certain agricultural products as well as preliminary results from a study of Chinese aquaculture producer behaviour. Discussion on how these issues affect Australian agricultural markets is welcome.
Slides from the presentation can be downloaded here.